Generously supported by The Wallace Foundation. Presented in collaboration with the Public Relations and Marketing Committee (PRAM), a Professional Network of the American Alliance of Museum.

What do we know about our audiences and how to better reach them? Why do people choose to attend museums, performing arts, theme parks, or other attractions? How do museums and attractions turn one-time visitors into repeat visitors? Join colleagues from the Wallace Foundation, and organizations represented in the Wallace Excellence Awards initiative, Road to Results: Effective Practices for Building Arts Audiences, for an overview of nine practices for building diverse cultural audiences, and the strategies employed to better understand visitors, align their organizations, and reach audiences through programming and marketing.

Christopher Taylor, Fraidy Aber