Are financial gifts to museums morally dubious? Advocates of effective altruism, a philosophy that applies evidence and reason to determine the most effective ways to improve the world for the greatest positive impact, contend they are. Learn why the effective altruism movement is gathering strength, potentially ominous implications for financial giving to museums, and tactics and strategies to employ for greatest relevancy in this changing philanthropic environment.

Anne Ferola, Laura Callanan, Putter Bert, Susan Wilkening