The Kimbell Art Museum created something new: a mobile experience targeted specifically to teens. This meant crafting a balance of informative yet fun interpretive content, as well as designing the app to reflect how teenagers use smartphones and apps in their everyday lives. The resulting app reinvented the traditional mobile guide, allowing teens to chart their own course through both the museum and the scholarship. Teens constantly interact and react using a variety of features, from photography, social sharing, games, and creating personal galleries to responding to artworks in the language of emojis. The museum technology firm CultureConnect will walk through the audience research, design, and launch of this truly novel project.
Speaker(s):
Allison Rogers, Samantha Diamond
