Despite the good news of the Smithsonian’s National Museum of African American History and Culture opening, a cursory review reveals little change from the Association of African American Museums’ 2008 assessment of African American cultural organizations—a somber report of museums struggling for both funding and audiences. This case study session will examine matters related to four tenets by which relevance is enhanced and audiences are engaged: programming, diversification, children and Family, and the experience in and out of the museum.

John Guess