This session presents examples of how museums across the country are working to earn the attention and loyalty of the important Millennial demographic. The panel of presenters will share the bold and at times controversial approaches employed to engage and personalize the museum experience to attract and entertain Millennials. Just as important, presenters will discuss how this group is critical for the donor pipeline and long-term financial health of museums.Development and Membership track generously supported by Blackbaud

Cat Aboudara, Marina Kohler, Michael Wren