Online channels provide museums unprecedented opportunities to reach and engage with new, diverse audiences. But how do you build an audience list for a museum that patrons cannot yet visit? In this case study, discover how the National Museum of African American History and Culture tested various digital advertising tools to find new audiences and build an email list before it had even opened its doors. You’ll learn about online targeting tactics and tools, landing page best practices, and which digital channels are best for garnering email sign-ups.

Tim O’Malley