Resources squandered, stakeholders alienated, deadlines missed. We honestly admit our biggest blunders and what we learned from them. A fast-paced, crowdsourced contest awards the AAM Epic Failure Trophy of 2017 to the most honest person in the room. (Presenter Jennifer Morgan is the 2016 Epic Failure Award Winner.) As admitting your mistakes is the first step in learning from them, this subject is critical for museum professionals to consider. Why are some so hesitant to admit their mistakes? What is the price of that silence? Exhibit Planning and Design track generously supported by Monadnock Media

Enimini Ekong, Jennifer Morgan, Sean Kelley