When Crystal Bridges Museum of American Art debuted in 2011, media speculated whether a museum in a region of the country not known for fine arts appreciation could succeed. Five years later, nearly 3 million people had visited. Learn how strategic PR, grassroots community efforts and collaborations, and authenticity over hype transitioned the museum from an art-world curiosity to an appreciated public institution. If you’re launching a new venture and facing critics or skeptics, come discover practical and budget-friendly tips as well as sources of inspiration and innovation.

Diane Carroll