Putting effective strategies in place to retain and steward donors is critical to fundraising success. Three seasoned development professionals will discuss specific examples of their retention and stewardship strategies. Topics include using trustees and key staff (curators, conservators, educators) to best advantage, engaging first-year donors quickly, and looking carefully at events and programs already planned to identify stewardship potential—all for the purpose of boosting donor retention and contributed income. Panel members will also discuss evaluating results and refining and adjusting strategies accordingly.Development and Membership track generously supported by Blackbaud
Speaker(s):
Diana Duncan, Judith Gibbs, Leslie Findlen, Usha Subramanian
