Unfortunately, museums vary widely in their capacity for data collection devoted to understanding their visitors—who is visiting, why they visit, and how they feel about their experience. Recent efforts to build evaluation capacity through shared measures of visitor experiences have attempted to change that. In this session, presenters will share their stories about participating in and learning from multi-institutional data collection, detailing lessons learned both about their experience collecting data and how they’ve begun using those data. Education, Audience Research & Evaluation track generously supported by the Canadian Museum for Human Rights

Elisa Israel, Marjorie Bequette, Mat Sinclair, Ryan Auster