The membership program at Longwood Gardens was not able to support future growth while providing an extraordinary member experience. Using data mining, focus groups, member surveys, model testing, and an analysis of member behaviors, Longwood, with the help of consultants, began crafting a new model for membership that would lead us on a path of continued growth. This session will discuss how data informed the evolution of the program, including membership levels, benefits, and events, as well as tactics to ensure success.Development and Membership track generously supported by Blackbaud

Nicole Krom