Today, drinking and learning is a common practice at many American museums because they are proven revenue generators and audience builders. But as the desire to drink in knowledge continues to grow, what’s next for the museum visitor? Learn how four museums are working to play a more proactive and reactive role to pop culture. We look at how beverages can be tools to tell stories of our past and present. They are cultural forces that can relate to greater aspects of history and build community.

Elizabeth Garibay, Elizabeth Williams, Kate Livingston, Lance Tawzer, Megan Williams