The Norton Museum of Art is currently undergoing an $84 million expansion, which will open in late fall 2018. Revenue-generating spaces such as museum stores, restaurants, and event rental spaces are important to the new Norton, as they also promote customer engagement and extend the brand. The museum management and consulting team planning these spaces will discuss their needs analysis; return on investment of money, time, and effort; and the components of revenue and profitability projections.

Andrew Andoniadis, James Hall, John Backman, Tracy Lawler