Explore the innovative insights that are possible when a museum uses analytics to uncover connections between visitors and their experiences via onsite and digital channels. Referencing case studies analyzing visitor behavior, the panel will discuss pathways to success for museums that thrive through deep engagement with increased visitation. From journey maps and persona research to digital confidence, best practices, and privacy principles, this leadership panel delivers a global perspective. Education, Audience Research & Evaluation track generously supported by the Canadian Museum for Human Rights

Angie Judge, Corey Timpson, Douglas Hegley, Liz Hay, Samir Bitar