Volunteers matter. Let us count the ways. Often we assume our loyal volunteers who work with us as docents, teaching assistants, shop clerks, and lunchroom monitors give so much of their time and talent that we cannot expect financial gifts. This is true only if we make it true. One institution in a campaign recently reported 12 percent of all campaign commitments came from their volunteers – the rank-and-file volunteers (not Board member and Campaign Cabinet) who regularly work side by side with staff members and visitors. The old adage that current donors are your best prospects holds true for the individuals who volunteer regularly in your museum. In this session, you will hear four case examples of strategic volunteer engagement for annual giving, campaign support, and deferred gifts. Cases will examine upgrades for individual volunteers and for volunteers contributing as a group.

Development and Membership track generously supported by Blackbaud and Schultz & Williams


  • Usha Subramanian
  • Willard White