Learn how three museums are redefining what a successful social media campaign looks like and achieves. Instead of solely pushing content at their followers, these museums are also sharing the role of content creator with online audiences in order to facilitate deeper engagement. Participants will hear how the Art Gallery of Ontario, Cleveland Museum of Art, and Detroit Institute of Arts developed visitor-centered social media experiences for three different initiatives—and the lessons they learned. You can join the discussion as we grapple with questions about the current and future role of social media within museums. You also will be able to interact with some of these strategies as part of the session format.


  • Swarupa Anila


  • Alison Jean
  • Jennifer Foley
  • Shiralee Hudson Hill
  • Larisa Zade