It seems every organization talks about digital strategy, but what does it mean, and how do you do it? In this session, three mid-sized museums, each in a different stage of digital planning,share how they’re getting things done. Panelists represent a cross-section of museums (art, history, science) and departments (education, communications, marketing, digital/IT), providing multiple points of view on how to work together to achieve a common goal. We’ll discuss institutional politics, practical constraints and the exciting possibilities that make this work both daunting and energizing. You will gain practical knowledge, a set of achievable next steps, and inspiration to make digital strategy happen for your museum.


  • Douglas Hegley


  • Liza Lorenz
  • Janet Asaro
  • Amanda Thompson Rundahl
  • Chad Weinard
  • Sarah Jencks