Pop culture shapes our everyday lives, from the music we sing in the car to the movies we stream at night. In a society where culture exists on-demand and access to information is only limited by the strength of your Wi-Fi, museums can leverage pop culture themes and concepts to stay relevant in an ever-changing landscape, and create entry points for new visitors.

Hear how four very different institutions are tapping into fandom and using pop culture to connect audiences to content and build community. Learn how you can use music, gaming, fashion, film and television, and other aspects of pop culture to deepen connection and create loyalty, pull in that elusive teen audience, or teach visitors what they didn’t know they wanted to learn.


  • Jessica Toon


  • Kristen Hoskins
  • Justin Spielmann
  • Karin Moughamer
  • Jessica Reed