What’s all the fuss about free membership? Hear from three museums who have taken the leap to create unconventional membership models and rethink what it means for visitors to truly engage, even in the face of “risking” revenue. Each museum’s solution illustrates a unique approach to broadening visitor accessibility, engagement, and loyalty. Learn how the Hammer Museum values frequent visitorship with free membership. Understand the goals behind Mia’s pay-what-you-wish model and loyalty program. And hear how the LACMA’s focus on a youth membership increased family participation. Following these stories, expect candid responses to your questions about shaking things up, and encouraging visitors to make museums a regular part of their lives.

Development and Membership track generously supported by Blackbaud and Schultz & Williams


  • Christopher Mangum-James
  • Karen Satzman
  • Julianne Amendola