This session lets you interact with and learn from a diverse panel of earned income experts with extensive management experience in museum stores, ecommerce, facility rentals, food service and more. Some museums invest in these services as visitor amenities and prioritize them within their administrations, while others do less to oversee them and integrate them within the museum. Some museums operate these functions themselves, others outsource them completely, and some do a little of both. These functions directly correlate to the visitor experience and also affect the internal relationships with members, donors, staff, and volunteers.


  • Megan Williams Beckert
  • Paul Flickinger
  • Mary Baerg
  • Barbara Lenhardt
  • Janice Yablonski-Hickey