Museums can achieve the impossible: become financially sustainable, powerful civic hubs that address urgent community needs. This expert panel will share the story of how the Witte Museum in San Antonio, TX re-invented a beloved science building into the highly successful H-E-B Body Adventure. The Witte is now generating unprecedented longitudinal metrics on physical activity, nutrition and other health behaviors on a scale never before available to inform community wide strategic planning. In this session, you will learn how the Witte created a bold national model to ignite health behavior change. You also will hear about collaborative partnerships that include the region’s largest food retailer, city and county government, hospitals and clinical systems, health insurers, businesses, schools and foundations.


  • Marise McDermott


  • Jeff Kennedy
  • Anil Mangla
  • Bryan Bayles
  • Kate Rogers