The 2009 report “Museums, Libraries and 21st Century Skills” from the Institute of Museum and Library Services (IMLS) became a call to action for museums to cultivate creativity. At the time, there was little research to support such efforts. In response, museums generated their own evaluation and research. Within our communities we have now become the accidental experts on what behaviors, dispositions and conditions are needed to cultivate creativity. In this session, you will learn about the breadth of research highlighting the creative thinking of museum learners. How might we integrate this research to be more impactful? What are our next research studies? What responsibility do we have to share beyond the field? Are we prepared to lead the ongoing conversations around creativity?

Education, Audience Research & Evaluation track generously supported by the Canadian Museum for Human Rights


  • Marsha Semmel


  • Cindy Foley
  • Heather Nielsen
  • Lisa Brahms