Creating a record of visitors’ conversations and stories about their museum experiences can enhance visitors’ learning while also helping museums better understand the impact of their exhibits and programs. Research has provided evidence of how important verbal reflection is to recalling and understanding experiences. In this session you will hear how three very different informal learning settings let museums elicit, document and learn from visitors’ reflections about their experiences. Extended learning can take place when visitors continue and share their reflections once they go home. Equally important is what museums can learn. What do visitors say about what they did? What stuck with them? What do they value?

Education, Audience Research & Evaluation track generously supported by the Canadian Museum for Human Rights


  • Rick Garmon


  • Tsivia Cohen
  • Jessica Keyes
  • Catherine Hughes