Can a museum be animated by the idea of love? This case study will explore how and why one museum–the San Diego Museum of Man (SDMoM)–passionately believes that it can, and with astonishing results. Fasten your seatbelts and enjoy the ride as you hear about SDMoM’s remarkable transformation from a musty, dusty and tired museum to an institution that is thriving inside and out. Drawing its inspiration from core anthropological values, Gandhi, and even the 70s cult classic “Harold and Maud,” SDMoM strategically embraces the idea of love as a springboard for creating and holding a space for meaningful discourse about topics that really matter. SDMoM’s CEO will share how taking the path less traveled has made all the difference.


  • Micah Parzen