Seeking a facelift or complete makeover for your membership structure (categories, benefits and prices)? Interested in breaking the mold of the traditional business model to try something outrageous? Join this conversation about the information, analysis, and research-based insights you’ll want to consider when making strategic decisions about the future of your membership program. Through the rich stories and experiences at Brooklyn Botanic Garden and South Carolina State Museum, you will learn about the process, analysis, research and new program launch strategies behind making successful changes that will deliver incremental revenue and long-term loyalty.

Development and Membership track generously supported by Blackbaud and Schultz & Williams.


  • Suzette Sherman


  • Leslie Findlen
  • Merritt McNeely